---
title: "CURLTURES - Shopify website"
description: "A digital luxury experience for CURLTURES – built on Shopify"
url: https://www.ultraperfekt.ch/en/projects/curltures
language: en
---

![CURLTURES](https://cdn.sanity.io/images/29k8lc52/production/f1504deecad89d8c933bb63033e32233125cc4f3-2912x1632.avif?w=1920&fit=max&auto=format)

[Shopify](https://www.ultraperfekt.ch/en/shopify) Luxury

# A digital luxury experience for CURLTURES – built on Shopify

Discover the project

Year

2025

Location

Paris, France

Timeline

September - October

Industry

Luxury

Proposed services

Shopify

1. [Home](https://www.ultraperfekt.ch/en)
2. [Projects](https://www.ultraperfekt.ch/en/projects)
3. CURLTURES

CURLTURES is the first premium brand dedicated to wavy and curly hair that combines care and fragrance in a single product. Founded in Paris – the global capital of fashion and beauty – by Priscilla Rossi (known as Mercredie) and Romain Borgnino, the brand stands out in a market where existing products either nourish or perfume the hair but rarely do both. CURLTURES does so naturally, without harmful ingredients. The goal was to translate this unique positioning into a refined, high-performance digital experience, perfectly aligned with the brand’s international launch.

![CURLTURES — 1](https://cdn.sanity.io/images/29k8lc52/production/1b0570b831805b7357b00722008546f21346be1b-4096x2731.avif?w=1600&fit=max&auto=format)

## A global presence powered by Shopify

To support CURLTURES’ international debut, we designed a Shopify website that merges aesthetics, performance, and precision. The store is bilingual (English/French), featuring a localized checkout, customer accounts, and customized shipping options to over 200 countries. Each delivery option was individually configured to ensure a smooth and premium shopping experience – from free delivery to express international shipping.
With a clean information structure and minimal interaction design, the focus remains entirely on the product itself – expressive, luxurious, and effortless.

![CURLTURES — 2](https://cdn.sanity.io/images/29k8lc52/production/7ae2fa743061caa8c39654be6e3f821eefb1140d-4096x2731.avif?w=1600&fit=max&auto=format)

## Design that makes fragrance tangible online

As a premium brand, CURLTURES relies heavily on its visual storytelling. To make the sensuality of care and fragrance digitally perceptible, we designed a layout centered around large-scale imagery and motion content.
All visual assets were optimized in AVIF format, using tailor-made Figma templates to guarantee perfect image quality and high loading speed. The result is a website that captures the very essence of French luxury – calm, elegant, and meticulously crafted. It seamlessly balances emotional storytelling with technical precision.

![CURLTURES — 3](https://cdn.sanity.io/images/29k8lc52/production/c1289598a029b2be9df189a5e55bb3162b616ff4-4096x2731.avif?w=1600&fit=max&auto=format)

![CURLTURES — 4](https://cdn.sanity.io/images/29k8lc52/production/8376896705602e603a041e7eb446ca527855a77a-1050x1050.avif?w=1600&fit=max&auto=format)

CURLTURES proves that true digital luxury lies in the details, where every pixel, transition, and texture tells a story of care, quality, and refinement.

## Related projects

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## Contact us

To guarantee a perfectly tailored response to your specific web design requirements, we invite you to contact us for a personalized proposal.

[I'm interested](https://www.ultraperfekt.ch/en/contact)