Redefining the enjoyment of art at home
- Year
- 2024
- Location
- Zurich, Switzerland
- Timeline
- March - December
- Industry
- Art
- Proposed services
- UX-/UI-Design, System design, WordPress, WooCommerce
“Who said that art should be confined to museums or private collections? Artworks are meant to be admired by everyone and everywhere.” With this credo and an innovative subscription model, Iconoklast enables art lovers to regularly transform their living and work spaces with new works of art. The platform is designed for those who value originality and diversity, and who want to continuously enrich their space with unique and ever-changing artworks.
Iconoklast: art accessible to everyone, everywhere
The creative agency TWKS developed the entire visual identity for Iconoklast, crafting a bold and elegant brand that captures the spirit of the project. From there, we took over the technical realization of the website. That started with a functional prototype to define the user experience, followed by a modular design system that respects TWKS’s design direction while remaining flexible and scalable. We also oversaw the entire web development, ensuring a smooth and consistent execution from start to finish.
- 3
- A fully multilingual experienceLanguages with 100% localized content
- approx. 127
- A rich and optimized visual libraryHigh-resolution images optimized for the web
- 3
- Flexible payment optionsDifferent subscription plans and payment methods
TWKS & Ultraperfekt: Iconoklast's identity, from design to web
The result is a website that’s clean, fluid, and designed to showcase art in the best possible way. Thoughtful animations bring subtle movement, enhancing the experience without overwhelming it. We built the site using WordPress and WooCommerce, giving us the tools to implement a complex subscription model with multiple pricing tiers based on art categories—while keeping navigation simple and intuitive. To ensure secure access, we integrated SwissID. This trusted authentication system makes the login process fast and safe, giving both Iconoklast and its customers peace of mind when renting artworks.
Iconoklast is a seamless blend of visual beauty, technical clarity, and user-focused design. It’s a new way to live with art—accessible, flexible, and always inspiring.
