A bilingual Shopify store for the launch of premium ube powder in Switzerland
Amaya Ube is bringing premium ube powder from the Philippines to Switzerland. Still relatively unknown in the Swiss market, this intensely purple yam stands out through its natural colour, sweet vanilla-like flavour and wide range of uses. For its market launch, Amaya Ube needed a digital platform that could explain the product, communicate its origin with credibility and provide everything required for direct online sales. The goal was a visually distinctive Shopify store that sparks curiosity, builds trust and speaks to customers in both German- and French-speaking Switzerland.
Shopify as a foundation for sales and growth
The website was built entirely with Shopify, providing a scalable foundation for the launch and future expansion of the product range. Information about the powder, its origin, uses and benefits was brought together in a clear page structure. The purchasing journey was tailored to the Swiss market and complemented by the configuration of the relevant payment and shipping options. A blog was also integrated, allowing Amaya Ube to publish recipes, background information and ideas for using the product. As a result, the website serves not only as a sales channel but also as a growing source of knowledge and inspiration centred on ube.
Multilingual content, SEO and a vibrant visual world
The entire website was implemented in German and French, enabling Amaya Ube to communicate directly with customers across German- and French-speaking Switzerland. At the same time, the site was optimised technically and editorially for search engines. A clear information architecture, structured content and relevant thematic pages provide the foundation for sustainable visibility. The visual world was selectively enhanced with AI-generated imagery that presents the product consistently and distinctively. Carefully placed animations and micro-interactions add movement, guide attention and make the store feel alive without distracting from the purchasing journey.
The result is a bilingual Shopify store that combines e-commerce, education and visual storytelling – giving an extraordinary Filipino ingredient a distinctive digital stage in the Swiss market.
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