CURLTURES is the first premium brand dedicated to wavy and curly hair that combines care and fragrance in a single product. Founded in Paris – the global capital of fashion and beauty – by Priscilla Rossi (known as Mercredie) and Romain Borgnino, the brand stands out in a market where existing products either nourish or perfume the hair but rarely do both. CURLTURES does so naturally, without harmful ingredients. The goal was to translate this unique positioning into a refined, high-performance digital experience, perfectly aligned with the brand’s international launch.
A global presence powered by Shopify
To support CURLTURES’ international debut, we designed a Shopify website that merges aesthetics, performance, and precision. The store is bilingual (English/French), featuring a localized checkout, customer accounts, and customized shipping options to over 200 countries. Each delivery option was individually configured to ensure a smooth and premium shopping experience – from free delivery to express international shipping. With a clean information structure and minimal interaction design, the focus remains entirely on the product itself – expressive, luxurious, and effortless.
Design that makes fragrance tangible online
As a premium brand, CURLTURES relies heavily on its visual storytelling. To make the sensuality of care and fragrance digitally perceptible, we designed a layout centered around large-scale imagery and motion content. All visual assets were optimized in AVIF format, using tailor-made Figma templates to guarantee perfect image quality and high loading speed. The result is a website that captures the very essence of French luxury – calm, elegant, and meticulously crafted. It seamlessly balances emotional storytelling with technical precision.
CURLTURES proves that true digital luxury lies in the details, where every pixel, transition, and texture tells a story of care, quality, and refinement.
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