Oblique is a Swiss financial advisor specializing in advisory services for institutional investors. As it was a new company, nothing existed apart from the name. Ultraperfekt handled both the branding and website redesign, applying a web-first branding approach to ensure that all visual assets were optimized for digital media.
A Shopify store built for story and performance
The challenge was to create a streamlined, professional website that reflects Oblique's expertise in a sophisticated manner while maintaining user engagement. We used Webflow as the core platform to develop a responsive and modern website that emphasizes easy navigation and information accessibility. To complement the web design, we created a cohesive branding system that translates seamlessly across digital touchpoints.
Cohesive web-first branding across all digital touchpoints
We took a web-first branding approach to ensure the brand identity was not only visually appealing but also fully functional across all digital media. This included designing logos, color schemes, and typography that are optimized for use on websites, mobile devices, and other online platforms. The branding assets are flexible, ensuring consistency across Oblique SA’s digital presence, from the website to social media, while maintaining a strong, professional image aligned with their business values.
This holistic approach improved user engagement, accessibility, and provided a solid foundation for the company’s continued growth in the institutional financial sector.
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