Complete redesign of the Unlimitrust website with a high-performance Webflow platform focused on visibility, conversion and institutional credibility.

Discover the project

Link to the website

Year

2025 - 2026

Location

Prilly, Switzerland

Timeline

September - February

Industry

Business Campus

Proposed services

Sitemap, Wireframes, System design, Webflow

Unlimitrust is a business and innovation campus located in Prilly, at the gateway to Lausanne, in the heart of the Canton of Vaud’s Trust Valley. The campus is part of the SICPA ecosystem and embedded in a strong institutional environment focused on digital trust and innovation. The physical space is defined by a strong architectural identity, a clear positioning and high standards of quality and usability. The existing website no longer reflected this reality. It lacked visual coherence, editorial structure and technical performance. The objective of the project was to create a new digital platform capable of expressing the calm, credibility and maturity of the campus, while turning the website into a real tool for visibility and lead generation. The redesign also aimed to give internal teams full autonomy in managing content.

Webflow redesign for an institutional campus in Lausanne

The new Unlimitrust website was fully rebuilt on Webflow to create a stable, fast and scalable technical foundation. The information architecture was redesigned to clarify the campus offerings and structure user journeys around the real needs of companies, partners and institutions. The design system was developed in alignment with the architectural identity of the site. The interface prioritises clarity, content hierarchy and a restrained aesthetic that reflects the physical environment of the campus. The result is a coherent, controlled and long-lasting platform that can evolve without compromising visual quality.

SEO and AEO to strengthen Unlimitrust’s digital visibility

SEO was integrated from the earliest design phase. Pages were structured with a clear semantic hierarchy and a content organisation focused on organic performance. In parallel, an AEO approach was implemented to prepare the website for new search behaviours driven by AI assistants and conversational search engines. This combined strategy allows Unlimitrust to improve its organic visibility while positioning the campus as a reliable reference within its ecosystem. The website becomes a strategic entry point for searches related to professional spaces, innovation and institutional environments in the Lausanne region.